Jersey Mike’s Subs Taps Splick-it to Power Mobile and Online Ordering System
Customers will soon be able to get it Mike’s Way™ online or via iOS or Android mobile apps
Manasquan, N.J. – April 30, 2013 – Splick-it, a mobile and online ordering platform, today announced they have been selected to power the mobile and online ordering system for Jersey Mike’s Subs restaurants.
Passionate Jersey Mike’s fans crave their subs made Mike’s Way™ with onions, lettuce, tomatoes and a signature blend of olive oil, red wine vinegar and spices. The company uses only private labeled meats and cheeses that are sliced fresh for each sub sandwich and piled high on in-store baked bread. Everything is quickly made to order for each customer, just the way the first subs were made at the original Jersey Mike’s more than 50 years ago.
“Customers are increasingly looking for easy and convenient ways to get their meal fast,” said Rich Hope, CMO of Jersey Mike’s Franchise Systems, Inc. “After considering a number of options, we selected Splick-it because of their outstanding track record. We believe this will be a great addition to our service,” he added.
According to study by the Center for Hospitality Research, restaurants using mobile and online ordering report increased customer frequency. Respondents also noted labor savings, as their employees didn’t need to answer the phone or take an order from a customer, as well as improved order accuracy.
Splick-it will design the online ordering system first, with iOS and Android apps to follow soon. The service will be specifically branded for Jersey Mike’s Subs, as Splick-it has done for other restaurants including Moe’s Southwest Grill and The Pita Pit. In addition to mobile and online ordering and payment, patrons participating in Jersey Mike’s Shore Points rewards program will be able to track, earn and redeem points directly through the application.
About Jersey Mike’s Subs:
Jersey Mike’s, a fast-casual sub sandwich franchise with more than 750 locations open and under development nationwide, has a long history of community involvement and support. Started at the Jersey Shore in 1956, Jersey Mike’s serves authentic East Coast-style subs on fresh baked bread – the same recipe it started with over 50 years ago. The company’s mission is to bring its customers the highest quality, freshest made sub in the industry and give back to the communities in which it operates. A store locator and franchise information for Jersey Mike’s can be found at www.jerseymikes.com.
Splick-it powers branded mobile apps and online ordering for restaurants to accept orders from anywhere and provide guests with a VIP experience.