10 Ways Mobile Payments are the Changing Face of RetailLeave a Comment
Marketing for conventional retailers and restaurants is in a state of flux and is constantly changing. First it was all about social media and now mobile is the topic du jour. Companies are having to adjust their marketing strategies to adapt to changes in consumer behavior. Mobile is truly changing the game, especially related to commerce.
Below are some of the latest mobile payment industry statistics for 2013 giving us insight into new consumer behaviors. When planning to market to your customers, keep these stats in mind, especially how mobile technology is affecting the changing face of retail and restaurants:
91% of people in the world have a mobile phone (Source: Cisco, 2013)
56% of people have a smartphone (Source: Cisco, 2013)
50% of mobile phone users use their phone as their main internet source (Source: Cisco, 2013)
80% of the time people spend on mobile phones is on apps
72% of tablet owners purchase items online from their tablet each week (Source: Cisco, 2013)
Retailers apps take up 27%, the most of consumers’ search time time daily deals at 13%. (Source: AdMedia Partners, 2013)
People spend six times as much time using retailers’ apps when compared to a year earlier. (Source: Flurry, 2013)
65% of U.S. shoppers research products and services on a PC and make a purchase. (Source: Cisco, 2013)
48% of people would like to use a smartphone to shop while in-store. (Source: Cisco, 2013)
The future of mobile marketing for retailers
In the coming years, a lot of consumers will be using their mobile to make purchases, which necessitates new ordering and payment methods. Pizza Hut and Domino’s are already seeing over 50% of all orders on web and mobile. Once more mobile phones have implemented the necessary technology, retailers can target this by having a retail campaign aimed at nearby shoppers an SMS voucher or notifications to lure them into their business. This will inevitably change the way we interact with our customers.
To get more information on mobile ordering and payment, contact us.