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More than Half of Consumers Report Using Mobile or Online Ordering at Restaurants Each Month
Intelligent digital commerce company Splick-it today released results of survey capturing mobile and online ordering habits of more than 7,000 U.S. diners
BOULDER, Colo. — June 19, 2012 — Splick-it, the provider of a complete suite of online and mobile payment, special offer and data capture solutions for restaurants, today released the results of a consumer survey revealing the growing popularity of online ordering and payment systems.
“More than 72 million Americans now own smart phones. Not only are these devices enabling companies like Splick-it to make mobile ordering and payment part of the smart phone experience, the continued adoption allows our company to deliver rich data sets to restaurants to help them both retain current customers and gain insights to attracting new business,” said Rob Taylor, co-founder and chairman of Splick-it.
According to the National Restaurant Association, Americans spent $632 billion in more than 970,000 restaurants in 2011. Splick-it surveyed more than 7,000 smart phone users who dine out to determine the acceptance of online and mobile restaurant ordering and payment. This infographic highlights some of the results from the survey:
Survey respondents were nearly equally divided between men and women (49 to 51 percent). Forty-one percent were between the ages of 20 and 30, and just less than 30 percent were between the ages of 31-40. Teens made up 6.5 percent of respondents, and those 51 and over made up just more than 22 percent.Download Full Survey Results
Splick-it provides a suite of intelligent data tools to restaurants allowing them to offer online and mobile ordering and payment applications to their customers. Based in Boulder, Colo., Splick-it also provides restaurants with unparalleled data sets on their customers, as well as aggregate data for industry segments, through the use of it’s online and mobile ordering tools. Splick-it also allows restaurants to make and track special offers and is integrated with today’s most popular social media platforms. Privately held Splick-it was founded in 2008 and currently has more than 100,000 registered users and has processed more than $1 million in online and mobile orders. For more information, please visit www.splickit.com.
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