Tag Archive: mobile

  1. 10 Ways Mobile Payments are the Changing Face of Retail

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    Marketing for conventional retailers and restaurants is in a state of flux and is constantly changing. First it was all about social media and now mobile is the topic du jour. Companies are having to adjust their marketing strategies to adapt to changes in consumer behavior. Mobile is truly changing the game, especially related to commerce.

    Below are some of the latest mobile payment industry statistics for 2013 giving us insight into new consumer behaviors. When planning to market to your customers, keep these stats in mind, especially how mobile technology is affecting the changing face of retail and restaurants:


    91% of people in the world have a mobile phone (Source: Cisco, 2013)
    56% of people have a smartphone (Source: Cisco, 2013)
    50% of mobile phone users use their phone as their main internet source (Source: Cisco, 2013)
    80% of the time people spend on mobile phones is on apps
    72% of tablet owners purchase items online from their tablet each week (Source: Cisco, 2013)
    Retailers apps take up 27%, the most of consumers’ search time time daily deals at 13%. (Source: AdMedia Partners, 2013)
    People spend six times as much time using retailers’ apps when compared to a year earlier. (Source: Flurry, 2013)
    65% of U.S. shoppers research products and services on a PC and make a purchase. (Source: Cisco, 2013)
    48% of people would like to use a smartphone to shop while in-store. (Source: Cisco, 2013)

    The future of mobile marketing for retailers

    In the coming years, a lot of consumers will be using their mobile to make purchases, which necessitates new ordering and payment methods. Pizza Hut and Domino’s are already seeing over 50% of all orders on web and mobile. Once more mobile phones have implemented the necessary technology, retailers can target this by having a retail campaign aimed at nearby shoppers an SMS voucher or notifications to lure them into their business. This will inevitably change the way we interact with our customers.

    To get more information on mobile ordering and payment, contact us.

  2. National Restaurant Association Survey Confirms the Value of Restaurant Ordering Mobile Apps

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    mobile-home-page-300x300A recent study by the National Restaurant Association (NRA) proves the growing value of mobile restaurant ordering apps. Consumers want to use their phones to order and pay for meals, and many restaurants are eager to catch up with the demand.

    To a large extent, the driving force behind these developments is a desire for speed and convenience. Customers want to avoid standing in line. Many have already started using technology based options and more would do so as soon as their favorite restaurants give them the chance. While there were some differences by age, mobile ordering and related capabilities are popular across the board. That is especially true for customers aged 18 to 34. For older customers, looking up nutritional information was reported as being particularly attractive. Naturally, the NRA adds that personalized customer service remains an essential component for success no matter what technology a restaurant uses.

    Major highlights of the study include:

    - 20% of all adults have placed takeout or delivery orders on smartphones or tablets in the past month. For people aged 18 to 34, that figure rises to 35%. The total that used any kind of restaurant technology such as looking up directions was 63%.
    - 70% of people aged 18 to 34 would take advantage of smartphone rewards and special deals programs. The same is true of 50% of customers of all ages.
    - When consumers ranked their priorities for new technology options, loyalty programs and ordering placed first and second. After that came booking reservations, seeking entertainment and making payments.
    - 48% of quick service restaurants say they are budgeting to spend more on mobile ordering and other customer technology this year.

    Splick.it develops customized mobile apps and websites for your brand. Contact us to see how mobile apps and online ordering can deepen your relationship with your customers.

  3. Splick-it To Power Web and Mobile Restaurant Apps Supporting Share Our Strength’s No Kid Hungry campaign

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    Splick-it, Inc. is pleased to announce the inking of a deal to sponsor and be a technology partner with Share Our Strength’s No Kid Hungry campaign to build a customized “Order Food, End Hunger” web and mobile application for its thousands of restaurant and hundreds of thousands of consumer supporters.

    The goal of the program is to make it easy for people to get involved in the important work being done by the No Kid Hungry campaign to end childhood hunger in America. By simply using the app to purchase food and round up their bill to make a charitable contribution, restaurant diners can play a part in making sure no child in America grows up hungry.

    “We’ve been a long-time proponent of the restaurant industry joining forces to end childhood hunger in the U.S.,” says Rob Taylor, co-founder of Splick-it. “By participating in the Order Food, End Hunger app, the industry is adding another meaningful component to their charitable support of efforts to reduce childhood hunger.  Each time someone rounds up to the nearest dollar or adds a dollar to their tab, the No Kid Hungry campaign is able to connect more children with the food they need to learn and grow. “

    “The restaurant industry continues to play an unprecedented role in our work to end childhood hunger in America, and the Order Food, End Hunger app is another tool this community can use in its united efforts to make No Kid Hungry a reality,” says Tom Nelson, President of Share Our Strength. “This is great way for people to feel involved and do their part, simply by ordering food. We are encouraged by Splick-it’s commitment to No Kid Hungry and this opportunity to grow support and interest in our work.”

    The aggregator No Kid Hungry app and website will launch in November. Participating restaurants are invited to use Splick-it to aid and increase their promotion contributions, no matter which POS systems or mobile and web platforms they currently use. Splick-it’s flexible ordering platform will make it easy for restaurants and consumers to get involved in efforts to end childhood hunger in America.

    About Share Our Strength’s No Kid Hungry® Campaign

    No child should grow up hungry in America, but one in five children struggles with hunger. Share Our Strength’s No Kid Hungry® campaign is ending childhood hunger in America by ensuring all children get the healthy food they need, every day. The No Kid Hungry campaign connects kids in need to effective nutrition programs like school breakfast and summer meals and teaches low-income families to cook healthy, affordable meals through Cooking Matters. This work is accomplished through the No Kids Hungry network, made up of private citizens, public officials, nonprofits, business leaders and others providing innovative hunger solutions in their communities. Join us at NoKidHungry.org.

    Restaurants interested in learning more about using Splick-it to support their No Kid Hungry campaign commitments should contact Anke Corbin at acorbin@splickit.com 760-707-8202 for more information.