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Is the daily deal dead or just growing up?

Daily deal providers like Groupon and LivingSocial have been all over the news lately, for all the wrong reasons. Some analy

sts have forecast the death of the online daily deal. On the contrary, this news is more likely a symptom of the evolution of group buying as a business model. For example, coupling a daily deal program with services like online ordering and loyalty programs actually creates a more valuable one-two punch. Daily deals can help introduce new customers to the business, while the convenience of online ordering and the benefits of a loyalty program keep those customers coming back.

Mobile couponing is only beginning to blossom

Businesses probably can’t rely on one-time coupons to be the driving force of the consumer experience. Coupons work well as part of a larger suite of benefits, and they can be particularly useful in the mobile marketplace.

Data from a number of recent surveys backs this up. Sixty-seven percent of respondents to one survey said they would be willing to share personal information with relevant brands to improve service. Forty percent of smartphone users said they redeem mobile coupons. Fifty percent told another survey they share coupons and other mobile ads at least once a month. Twenty percent obtained their mobile coupons through a retailer application. One researcher expects mobile coupon users to increase 30 percent to over 500 million in 2013. Some expect the mobile coupon redemption rate to exceed $43 billion by 2016. What is obvious is that mobile and smartphone users are keen on coupons.

There are a number of advantages to offering mobile deals. Mobile access allows a business to reach consumers at many points during retail lifecycle, not just when they happen to spot a printed circular or spy a poster on a storefront. It is much more difficult to redeem fraudulent electronic coupons compared to their paper counterparts. Brands can reward users for sharing offers and endorsements across their social networks. With access to highly specific mobile consumer data, a business can make an offer all the more potent by aiming it at a very particular set of customers.

The best news for small to medium sized businesses is that today’s mobile marketplace is more accessible now than ever. Top-quality mobile apps used to be too expensive for all but the biggest corporate monoliths to develop. Today the cost is reasonable for a smaller business to partner with a developer and sell their product in the mobile space. Now a small business can include all the trappings of the latest applications like loyalty programs, flair, user data accumulation and, yes, coupons.

Groupon, LivingSocial and other daily deal providers nailed it when they identified a large customer base of avid mobile and online coupon users. Their mistake was probably expecting daily deals to succeed as a stand-alone business model. As exciting as they are to some consumers, coupons don’t offer much in the way of sustaining customers. Aggregating coupons and other incentives with useful services like food ordering, travel management or store locators is icing on the cake of an already practical application. While the future of Groupon and other daily dealers is murky, there is little doubt that they have laid the groundwork for a lucrative mobile and online coupon market that will endure for some time.

 

Image courtesy of suphakit73/FreeDigitalPhotos.net

You Say Potato, We Say Rewards!

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Ah, Saint Patrick’s day: the holiday for the Irishman (or woman) in all of us.

While traditions of the alcoholic nature abound (and you can believe that we will be celebrating in kind), we’ve decided to “Gael” up St. Paddy’s by adding some new traditions of our own:

  • Order any item made with Potatoes on St. Paddy’s Day, and you will get a sweet piece of flair when you order through the Splick–it 3.0 iPhone app.
  • And to help cure that inevitable burning hangover, orders placed the day after St. Paddy’s day get you 25 bonus Points!

So don’t let your Irish holiday (or hangover) get bogged down by waiting in line for food- Download the app, order and get back to being (temporarily) Irish!

Unveiling Splick–it 3.0: Loyalty Just Got an Upgrade

Mobile Loyalty & Rewards

Hot off the Splick-it presses, we’re proud to announ

ce the release of the new Splick-it 3.0 app, now available for iOS!

While we’ve updated various areas of the app including a revamped look and feel and a sleek new MySplick–it panel, the main reason for this update was to implement our seriously awesome Loyalty and Rewards platform.

Our Loyalty & Rewards platform is aimed at displacing the traditional loyalty program with a more robust, socially connected suite of tools. Working with Splick-it, brands can customize their own mixture of Rewards to foster loyalty, influence the user experience, and extend the existing reach of their brand in ways that align with their business objectives. Let’s take a look at each of those tools:

Badges

Flair (a.k.a. Badges)

How it works: Splick-it users can unlock Flair, a virtual symbol of achievement, by performing specific actions. Examples might include:

Order between 3:00 – 5:00PM and get the “Dunch” flair
Upon unlocking the Flair, users can choose to display it on Facebook and Twitter

Why it’s awesome: Brands can completely customize all aspects of the Flair to match their audience and brand. It’s incredibly easy to customize the artwork and criteria to unlock the Flair. The sky’s the limit!

 

Restaurant Mobile Loyalty

Points

How it works: Our points-based rewards system was inspired by credit card rewards and frequent flier programs. Users earn points with every order, and can earn even more points for certain accomplishments as defined by the brand. These points can then be redeemed in the form of discounts, store credit, and in the future, merchandise!

Why it’s awesome: Points-based loyalty programs incentivize activity and encourage repeat business. Since it’s completely customizable, brands can tailor their rewards to encourage activity that aligns with their business goals!

 

Mobile Rewards

Offers

How it works: Offers allow users to redeem discounts, either free of charge or by cashing in a certain amount of Points. These offers can also be socially enabled, allowing users to share the offers they unlocked with their Facebook friends and Twitter followers.

Why it’s awesome: As an extension of our Points tool, our Offers foster loyalty by encouraging users to earn and spend their points in a meaningful way. Pair that with the ability to share on Facebook and Twitter, and you’ve got a loyalty program that can drive viral activity on today’s prevalent social networks.

So there you have it- a suite of fully-customizable loyalty tools, right at your fingertips. Click here to give the new app a test drive for yourself!

And if you’re looking to take your brand’s mobile and online food ordering to the next level with our Loyalty & Rewards platform, then drop us a line and we’ll chat!

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