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Is the daily deal dead or just growing up?

Daily deal providers like Groupon and LivingSocial have been all over the news lately, for all the wrong reasons. Some analy

sts have forecast the death of the online daily deal. On the contrary, this news is more likely a symptom of the evolution of group buying as a business model. For example, coupling a daily deal program with services like online ordering and loyalty programs actually creates a more valuable one-two punch. Daily deals can help introduce new customers to the business, while the convenience of online ordering and the benefits of a loyalty program keep those customers coming back.

Mobile couponing is only beginning to blossom

Businesses probably can’t rely on one-time coupons to be the driving force of the consumer experience. Coupons work well as part of a larger suite of benefits, and they can be particularly useful in the mobile marketplace.

Data from a number of recent surveys backs this up. Sixty-seven percent of respondents to one survey said they would be willing to share personal information with relevant brands to improve service. Forty percent of smartphone users said they redeem mobile coupons. Fifty percent told another survey they share coupons and other mobile ads at least once a month. Twenty percent obtained their mobile coupons through a retailer application. One researcher expects mobile coupon users to increase 30 percent to over 500 million in 2013. Some expect the mobile coupon redemption rate to exceed $43 billion by 2016. What is obvious is that mobile and smartphone users are keen on coupons.

There are a number of advantages to offering mobile deals. Mobile access allows a business to reach consumers at many points during retail lifecycle, not just when they happen to spot a printed circular or spy a poster on a storefront. It is much more difficult to redeem fraudulent electronic coupons compared to their paper counterparts. Brands can reward users for sharing offers and endorsements across their social networks. With access to highly specific mobile consumer data, a business can make an offer all the more potent by aiming it at a very particular set of customers.

The best news for small to medium sized businesses is that today’s mobile marketplace is more accessible now than ever. Top-quality mobile apps used to be too expensive for all but the biggest corporate monoliths to develop. Today the cost is reasonable for a smaller business to partner with a developer and sell their product in the mobile space. Now a small business can include all the trappings of the latest applications like loyalty programs, flair, user data accumulation and, yes, coupons.

Groupon, LivingSocial and other daily deal providers nailed it when they identified a large customer base of avid mobile and online coupon users. Their mistake was probably expecting daily deals to succeed as a stand-alone business model. As exciting as they are to some consumers, coupons don’t offer much in the way of sustaining customers. Aggregating coupons and other incentives with useful services like food ordering, travel management or store locators is icing on the cake of an already practical application. While the future of Groupon and other daily dealers is murky, there is little doubt that they have laid the groundwork for a lucrative mobile and online coupon market that will endure for some time.

 

Image courtesy of suphakit73/FreeDigitalPhotos.net

The results are in: restaurant customers are ready to get techy

Quick: Name the most convenient way to order and pay at a restaurant. Did you say a high tech option like a smartphone, touchscreen or tablet? If you did then respondents to a recent survey by viagra cheapes/dynRelease_Detail.php?rUID=188″>Technomic heartily agree. Technomic surveyed a panel of 500 participants and found some telling data on consumer attitudes toward modernizing the restaurant experience.

Survey says: Out of all restaurant types and retail stores, consumers are most receptive to technology-based orders at casual restaurants.

“What a primitive and cumbersome way to order food!”

What this means: As part of the quick, convenient experience, many casual restaurants ask the customer to take on duties a waitress or waiter might do at a traditional, sit-down establishment. If technology can make looking over the menu, placing the order and paying easier, sensible customers will want to take advantage of a streamlined experience.

Survey says: 51 percent of the survey participants consider it important for restaurants to integrate technology into their ordering capabilities

What it means: At least half of your potential customers are keenly aware of the technology gap between the “haves” and “have-nots” of mobile ordering. Don’t be on the wrong side of the gap.

Survey says: Consumers aged 18-45 are far more likely than those over 45 to say they might connect to their favorite restaurants via a mobile app.

What this means: According to a 2010 survey, 18-50 year olds average $227 per month spent dining out, compared to just $205 by those aged 50 and older. Thirty-five to 50 year olds lead the pack spending $264 dining out per month. Consumers that age are most likely to connect to a restaurant via mobile. They are also the age group that spends more money per year dining out.

Survey says: Interest in restaurant mobile apps is highest among 25-34 year olds.

What this means: The same survey said that 25-35 year olds spend about $.81 dining out for every dollar at the grocery store, compared to $.69 for those older than 35. It makes sense to open your virtual doors to the customers whom dine out most often.

Survey says: Only three percent of consumers said they plan to decrease the amount they use technology to order food at restaurants.

What this means: Mobile ordering is here to stay. Some diners are already doing it, and the ones that aren’t are almost all thinking about doing it.

 

Image courtesy of Stuart Miles/FreeDigitalPhotos.net

The revolution will be televised, on a three-inch touch screen

Remember way back in the 1990s when it was suddenly vital for every business to have its own web page?  Brace yourself because another seismic shift is taking place in the way people consume information.

“Mobile web browsing is the cats pajamas!”

The mobile revolution is upon us.  The transition from personal computing to mobile computing is happening now, and it might be happening faster than many anticipated.  Today the survival of any business, from tech manufacturers right down to restaurants, depends on connecting with mobile customers.

Apple is riding high on a wave of revenue from the iPhone 5.  If T-Mobile does indeed begin offering iPhone coverage next year, it could lead to sales of millions more.  Samsung smartphone sales actually outpaced iPhone sales during the third quarter this year.  According to projections, Apple will sell more than 50 million iPhones this holiday season.  The same analysts scaled back expectations for PC sales by half for that period.  Basically people are brushing aside their clunky old desktop computers for the convenience and versatility of smartphones and tablets.

These days Wi-Fi access and lightning-quick data networks like 4G are readily available to smartphone users almost anywhere they venture.  Why sit at home chained to a wall outlet when the same functionality is available everywhere from coffee shops to public parks?

The quickening rise of mobile technology is further evident in how manufacturers are scrambling to keep up with their customers.  Facebook is rushing out spruced-up mobile applications in the wake of unexpectedly tepid public stock performance.  Microsoft is betting that the new Windows 8 platform will be mobile friendly enough to translate to tablet and smartphone computing.

This was once the latest in cutting-edge communications tech.

With so much tumult, what is a restaurant owner to do?  When the phenomenon of television caught fire in the 1950s, savvy business people didn’t hide away in labs studying the science and inner workings of a cathode ray tube.  They immediately began perfecting the sweet science of reaching consumers through their televisions.

Much of traditional advertising in print media, television and the internet has always centered around estimating, counting and maximizing the number of viewers.  How the viewer reacted was a secondary concern at best.

This “pay-per-view” model of ad sales doesn’t work as well on smartphones.  Mobile devices tend to have smaller screens and users that are less tolerant of unwanted ads clogging their experience.

The income crunch that accompanied the transition from print to Internet media viewing is about to double down as more people look for news, weather, sports scores, social networking and shopping on smartphones.

Don’t fret, if you get a little creative, the mobile media platform does offer some unique ways to generate revenue and engage customers.

Mobile devices offer a means of two-way communication.  An advertiser could reach potential customers via short message service (SMS) like an email or text message, or via a multimedia message (MMS) that contains amped up content like a video.  Targeted promotions, special offers and rewards can turn occasional customers into loyal regulars.

Get a grip on the mobile marketplace

Another unique feature is geolocation.  Most smartphones have global positioning systems (GPS) that can pinpoint the location of a phone (and presumably its user) at any time.  What if you could send a unique offer to a customer because you knew she was heading toward your restaurant?

It is also possible to gather valuable consumer data from smartphone users.  In addition to travel habits, the phone can provide data on a user’s spending, communication and activities.  This sort of 24/7 access grants mobile data a predictive power that surveys and questionnaires could never offer.  For example it might be possible to examine the way a customer’s social group reacted to a particular promotion before offering it to that customer.

The key is to get your foot in the customer’s mobile door.  An app like Splick-it is the perfect introduction.  Splick-it immediately puts a restaurant owner in position to dominate the mobile market.  The way things are going, mobile commerce is quickly transitioning from a luxury to a necessity, don’t miss the boat.

Images courtesy of adamr, tungphoto and idea go/FreeDigitalPhotos.net

Students love quick and simple – so make mobile ordering easy

The life of a typical college kid has always been fast-paced.  But students today are moving at warp speed.

It can be a nightmare to budget time between vital activities like social engagements, homework, scanning Reddit, attending classes, doing laundry, playing video games, and often multiple jobs and/or internships.  Most students also find it necessary to eat and sleep once and a while.

Busy bees, these college kids today

Every minute of free time counts, so how do you entice these students to try your restaurant instead of staying in the dorm or running through a drive-thru?  You have to reach students through the most ubiquitous devices on any college campus:  their mobile phones.

There are more than 90 million smartphones in the US alone, and nine out of ten smartphone owners use them on a daily basis.  Americans spend about $40 billion a month on restaurants.  Delivery giants like Domino’s and Papa John’s report that online orders account for as much as 30 percent of their business now.

image courtesy of zirconicusso/www.freedigitalphotos.net

Mmm… revenue pie

Do the math, there is a big slice of that revenue pie out there for anyone that can snag a share of the mobile ordering marketplace. Reaching out to students through the convenience of online and mobile ordering can benefit nearly any outlet. These kids are navigating their lives via their mobile phones, so restaurants have to be there too.

How do you go about it?  You’ve put your menu online, good job.  The next logical step is to implement a service like Splick-it.  Adding online and mobile ordering will make it simple and quick for students to get a change-of-pace from the cafeteria.

Using online and mobile ordering can also help manage crunch time.  Instead of dealing with long lines of students during peak times between classes or at lunch breaks, offering students the opportunity to order and pay online or with their mobile device allows restaurants to be ready with orders and lose fewer people who don’t have time to wait in line.

The best way to reach students – their mobile phones

Developing a custom mobile app can cost anywhere from $20,000 to $35,000.  It costs upwards of $200,000 to develop a higher-end application.  If that sounds pricey that’s because it is.  Solutions like Splick-it allow independent outlets to compete for student business with chains that can amortize development over dozens or even hundreds of outlets.

College students are technology-centric, with an ever-growing number owning iPhones and Androids.  According to one survey 43 percent of 18-29 year olds used their smartphones to decide whether or not to visit a business like a restaurant.

Students have to budget their discretionary food spending very carefully.  The ability to quickly order and pay with an app like Splick-it’s could be the deciding factor.

 

Images courtesy of anankkml, zirconicusso and imagerymagestic/FreeDigitalPhotos.net

 

App Update: Splick–it 2.4 Now Available for Android

Hot on the heels of our buy viagra no prescriptionref=”http://www.splickit.com/unveiling-splick-it-3-0-loyalty-just-got-an-upgrade/”>Splick–it iOS 3.0 update, we’re proud to announce the release of our updated Android app.  We’ve got a soft spot for the open sourced OS, and we strive to offer consistent experiences across mobile and web devices.  Here’s the lowdown on our latest release:

  • Slick Rick- We’ve upgraded the UI of the app for an enhanced look and feel
  • Share the Joy- Our Android app now supports social integration on Facebook and Twitter.  Share your activity with your friends!
  • How are Doing?-  We love feedback.  We crave it.  And now, you can tell us just how you feel right from the comfort of your phone!  Don’t be afraid to give it to us straight, we promise we’ll appreciate it.
So go ahead and download the new app<LINK>.  Take it for a delicious spin and let us know what you think.
Stay tuned for future updates across all of our platforms. We’ll be pushing out additional features in the near future!

Round Numbers and Good Deeds

While we here at Splick–it are constantly striving to be the best damn online food ordering platform around, we are equally as interested in utilizing our technology to support the philanthropic efforts of our communiti

es and clients. It was this desire to give back that resulted in our newest feature to be added to the latest version of the Splick–it app for iOS.

How It Works

Version 3.1.2 introduces a new platform feature that gives users of the Splick–it app the option to round-up their mobile orders to nearest dollar and donate the difference to a pre-determined charity—which, in the case of the Splick–it app, is Community Food Share (CFS).

Once a user has enabled donations for his or her account, each subsequent mobile order will automatically be rounded up to the nearest dollar. Users can easily manage their donation preferences at anytime from the MySplick–it panel.

Start Donating Today!

To enable donations, download the free v3.1.2 update from the App Store, launch the Splick–it app, and open the MySplick–it panel by tapping on the icon located in the upper-left hand corner of the app. In the MySplick–it panel, choose Donations. You will then be directed to a mobile-optimized Safari page where you can learn about the efforts of Community Food Share and select your donation preferences.

It’s simple, easy, and provides a sense of hope every time you order. You get your food without waiting in line, and someone in need gets a meal!

Bonus!
As a bonus, we’re awarding users who round-up a mobile order with 50 additional points!

We’ll be tracking our users’ donations throughout the year and will be providing updates on how much has been contributed! Stay tuned!

For more information on CFS, visit: http://www.communityfoodshare.org/

Unveiling Splick–it 3.0: Loyalty Just Got an Upgrade

Mobile Loyalty & Rewards

Hot off the Splick-it presses, we’re proud to announ

ce the release of the new Splick-it 3.0 app, now available for iOS!

While we’ve updated various areas of the app including a revamped look and feel and a sleek new MySplick–it panel, the main reason for this update was to implement our seriously awesome Loyalty and Rewards platform.

Our Loyalty & Rewards platform is aimed at displacing the traditional loyalty program with a more robust, socially connected suite of tools. Working with Splick-it, brands can customize their own mixture of Rewards to foster loyalty, influence the user experience, and extend the existing reach of their brand in ways that align with their business objectives. Let’s take a look at each of those tools:

Badges

Flair (a.k.a. Badges)

How it works: Splick-it users can unlock Flair, a virtual symbol of achievement, by performing specific actions. Examples might include:

Order between 3:00 – 5:00PM and get the “Dunch” flair
Upon unlocking the Flair, users can choose to display it on Facebook and Twitter

Why it’s awesome: Brands can completely customize all aspects of the Flair to match their audience and brand. It’s incredibly easy to customize the artwork and criteria to unlock the Flair. The sky’s the limit!

 

Restaurant Mobile Loyalty

Points

How it works: Our points-based rewards system was inspired by credit card rewards and frequent flier programs. Users earn points with every order, and can earn even more points for certain accomplishments as defined by the brand. These points can then be redeemed in the form of discounts, store credit, and in the future, merchandise!

Why it’s awesome: Points-based loyalty programs incentivize activity and encourage repeat business. Since it’s completely customizable, brands can tailor their rewards to encourage activity that aligns with their business goals!

 

Mobile Rewards

Offers

How it works: Offers allow users to redeem discounts, either free of charge or by cashing in a certain amount of Points. These offers can also be socially enabled, allowing users to share the offers they unlocked with their Facebook friends and Twitter followers.

Why it’s awesome: As an extension of our Points tool, our Offers foster loyalty by encouraging users to earn and spend their points in a meaningful way. Pair that with the ability to share on Facebook and Twitter, and you’ve got a loyalty program that can drive viral activity on today’s prevalent social networks.

So there you have it- a suite of fully-customizable loyalty tools, right at your fingertips. Click here to give the new app a test drive for yourself!

And if you’re looking to take your brand’s mobile and online food ordering to the next level with our Loyalty & Rewards platform, then drop us a line and we’ll chat!

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