Hot off the Splick-it presses, we’re proud to announ
ce the release of the new Splick-it 3.0 app, now available for iOS!
While we’ve updated various areas of the app including a revamped look and feel and a sleek new MySplick–it panel, the main reason for this update was to implement our seriously awesome Loyalty and Rewards platform.
Our Loyalty & Rewards platform is aimed at displacing the traditional loyalty program with a more robust, socially connected suite of tools. Working with Splick-it, brands can customize their own mixture of Rewards to foster loyalty, influence the user experience, and extend the existing reach of their brand in ways that align with their business objectives. Let’s take a look at each of those tools:
Flair (a.k.a. Badges)
How it works: Splick-it users can unlock Flair, a virtual symbol of achievement, by performing specific actions. Examples might include:
Order between 3:00 – 5:00PM and get the “Dunch” flair
Upon unlocking the Flair, users can choose to display it on Facebook and Twitter
Why it’s awesome: Brands can completely customize all aspects of the Flair to match their audience and brand. It’s incredibly easy to customize the artwork and criteria to unlock the Flair. The sky’s the limit!
How it works: Our points-based rewards system was inspired by credit card rewards and frequent flier programs. Users earn points with every order, and can earn even more points for certain accomplishments as defined by the brand. These points can then be redeemed in the form of discounts, store credit, and in the future, merchandise!
Why it’s awesome: Points-based loyalty programs incentivize activity and encourage repeat business. Since it’s completely customizable, brands can tailor their rewards to encourage activity that aligns with their business goals!
How it works: Offers allow users to redeem discounts, either free of charge or by cashing in a certain amount of Points. These offers can also be socially enabled, allowing users to share the offers they unlocked with their Facebook friends and Twitter followers.
Why it’s awesome: As an extension of our Points tool, our Offers foster loyalty by encouraging users to earn and spend their points in a meaningful way. Pair that with the ability to share on Facebook and Twitter, and you’ve got a loyalty program that can drive viral activity on today’s prevalent social networks.
So there you have it- a suite of fully-customizable loyalty tools, right at your fingertips. Click here to give the new app a test drive for yourself!
And if you’re looking to take your brand’s mobile and online food ordering to the next level with our Loyalty & Rewards platform, then drop us a line and we’ll chat!